A research method based on collecting statistical data through questionnaires or surveys to help researchers determine the public opinion.
Quantitative research is conducted through the following survey techniques:
Field studies - door-to-door interviews, street-intercept interviews
Telephone survey
Mail survey
Expert survey
Central location test
Field studies - field teams consisting of interviewers and supervisors carry out the fieldwork. The quality of the fieldwork is controlled by ERA's unique and extremely effective direct on-the-spot supervision system. This way, 65% of the interviews are checked in the field. Later, all of the filled questionnaires are thoroughly checked at the office.
WHEN DO YOU NEED QUANTITATIVE RESEARCH?
When you need...
To identify consumers' consumption habits
To learn consumers' preferences
To reveal the positive and negative qualities of product / service
