DESK (SECONDARY) RESEARCH
Desk research is a method of marketing research, which comprises collecting current information and analyzing it. This ready information is mainly collected from state statistical authorities, reports of companies operating on trade or production, mass media, archives and other sources. The collected data is analyzed by our specialists.
Data received through desk research supplements the information gathered through other methods. One of the advantages of desk research is its short turn-around time.
WHEN DO YOU NEED DESK RESEARCH?
When you want to get information of...
- Competitors' market share
- Competitors' products and services
- Competitors' marketing and advertising methods
- Distribution and retail sale
- Price formation
- Growth tendencies of the market
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